Neuw was started by three friends from Melbourne & Stockholm with a shared fascination for denim & music. The dream was to bring quality denim out of the history books & into the 21st century. Founded on a need for originality and independence, the brand focus has always been on making the best jeans, using the best fabrics in the most ethical and responsible way.Ray Straight Decade is based on vintage workwear and features a regular, tailored straight leg.